The Rose Valley, also known as the Valley of the Roses, is a region located in central Bulgaria, between the Balkan Mountains to the north and the Sredna Gora Mountains to the south. The Valley encompasses several towns and villages, including Kazanlak, Karlovo, Pavel Banya, and others, and it is renowned for its production of high-quality roses and rose oil. The region’s mild climate and fertile soil provide ideal conditions for growing Rosa Damascena, the species of rose used for the production of rose oil. Every year, at the beginning of June, the Rose Festival is held in Kazanlak to celebrate the rose harvest and the region’s rich cultural heritage. Flowers are handpicked and processed daily. It takes twenty kilos of rose petals to make one gram of rose oil we use to make the best rose extract in the world.